Many SMBs do not have an established Public Relations (PR) practice within their business. But should they? As with any business decision, it is important to ask the right questions and weigh the pros and cons.
While the day-to-day operations are extremely important, it is just as critical to manage your company’s brand. How does the market perceive your business? Are you even on the radar?
Figuring out who your target market is and developing those relationships can be the difference in your long-term survival as a business. To set up a PR practice the right way, understand that it will take time, the right partner, and some financial resources to launch your brand.
When you have made the decision to develop a brand strategy through PR, the first step is to find the right partner. When considering the right partner, find someone who is willing to listen. From there, the right partner will help you build a roadmap for your future.
Your PR partner will also want skin in the game. Just like any good contractor, when they estimate your scope of work, the hours will match up accordingly. And they will not nickel and dime you on hourly rate overages. In fact, PR firms that have skin in the game will also give you back hours (within reason).
Our firm has the pleasure of working with many technology disrupters in the marketplace and they are just starting to position their company and build their message. We spend a lot of time listening to their individual needs, goals and objectives. We also create a customized mix of PR strategies and tactics to help our partners meet their established goals and objectives.
If you are seeking to tell your story and enhance your brand in the marketplace, let us help you check something off of your to-do list. Call us today for a complementary consultation for PR services.